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It's been nearly 30 years since John Duke, a former Yale University and USA National Team oarsman, set up a small shop in Rhode Island, USA to begin fine-tuning his innovative water-resistant rowing machine. With its beautiful design and unmatched feel, the WaterRower quickly gained a cult-like following of both on-water rowers and fitness enthusiasts that had found their perfect piece of workout equipment. As word spread of the new product that simulated the feel of on-water rowing, WaterRower transitioned from simply a one-off product found within the occasional boathouse to an established brand in both the rowing and fitness world.